Media Monitoring

Control Your Game and Company’s Narrative and Reputation

Fenfyre’s Marketing Automation isn’t just a feature—it’s your key to running smarter, more impactful advertising campaigns. Tailored for game developers and studios, our platform consolidates your ad operations for Google and Meta (Facebook and Instagram), harnessing AI to help you create, launch, and manage campaigns with ease.

Why Media Monitoring is Essential

Monitor Social Media and Publication Platforms

Track mentions of your game and company across social media, news sites, forums, blogs, and more, with platform-specific monitoring solutions.

Customizable Keyword Tracking and Alerts

Set and prioritize keywords for your game, company, competitors, or industry trends, and receive alerts for critical terms to stay on top of key discussions.

Early Warning System

Identify potential PR crises early with Fenfyre’s system, which alerts you to emerging issues, allowing you to proactively protect your brand.

Real-Time Sentiment Analysis

Detect positive, neutral, or negative mentions with Fenfyre’s sentiment analysis, providing near real-time data for quick, informed decisions.

Proactive PR Management

Leverage sentiment analysis to spot and address negative discussions early, transforming potential crises into opportunities for resolution and growth.

Data-Driven Community Feedback

Use sentiment insights to refine your marketing, game updates, and community engagement based on audience reception.

Priority Alert Management

Mark alerts as handled, tag follow-up actions, and set priority levels to keep your team focused on critical issues.

Visual Insights and Trends

Fenfyre’s dashboard highlights mentions by channel, platform, and sentiment, letting you spot trends, spikes, and improvement areas with clear visualizations.

Keyword and Sentiment Trends

Track how specific keywords and sentiment evolve over time to understand campaign impacts and audience shifts.

Boost Your Strategy with Fenfyre Media Monitoring

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Stay Informed and Proactive

Monitor real-time discussions across platforms to celebrate wins, address challenges, and engage with your audience effectively. Fenfyre’s early warning system keeps you ahead of the curve.

Boost Community Engagement

Understand player sentiment and feedback to join conversations authentically. Addressing concerns and amplifying positive mentions builds trust and fosters loyalty among your audience.

Strategize with Confidence

With sentiment analysis, keyword tracking, and detailed analytics, Fenfyre empowers you to adjust and optimize your PR and marketing strategies with precision.

Fenfyre keeps your game's narrative under control

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Key Benefits at a Glance

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Centralized Contact
Database

Manage all your key contacts in one place, from press and influencers to event partners.

Seamless Platform
Integration

Integrates directly with Fenfyre’s Influencer and Press Databases, as well as event tools for efficient outreach.

Custom Workflows and Automation

Create tailored workflows, automate follow-ups, and delegate tasks to streamline your marketing efforts.

Engagement Tracking
and Analytics

Track the performance of your communications and optimize your strategy based on data-driven insights.

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